What is a publicity agency?
The challenge for any publicity agency is to create awareness
for its clients’ products and services. It strives to build
brands and strengthen corporate identity.
Who can benefit from using a publicity agent or a commercial
Commercial success is predicated on the ability to effectively
promote products and services. There is fierce competition in
the commercial world and few companies can survive on word of
mouth recommendation alone.
Publicity generated by news articles differs from advertisement
placement. It’s far more subtle. It is not a straightforward
‘paid-for plug’ for products or services, rather a
distinctive editorial approach that cleverly integrates a corporate
message within an article that its target audience actually wants
to read. Well-written copy can help create and enhance any organisation’s
Small Business Publicity
Many small businesses know what they want to achieve but don’t
know how to get there. Wordengineers.com
will guide you from start to finish. We can help promote your
product or service and develop your brand.
Budget constraints make it essential that your investment in marketing
provides cost-efficient results. Wordengineers.com
has a proven track record with a media exposure success rate of
over 90%. …. That’s 87% higher than the industry average.
A commercial news agency like Wordengineers
can also increase media exposure through "Voice of Industry"
profiling. Whenever an experienced and professional opinion is
required in your area of expertise both you and your views can
be offered to the media .
E.g: If BBC Newsnight’s Jeremy Paxman needs a comment
on a topical event in the world of aviation he might request an
interview with a ‘VOI’ such as Sir Richard Branson.
Large businesses have an equally important need to generate
awareness of new products and services. They also need to maintain
a positive public image in line with current trends and developments.
And ethical values that underpin large organisations must be constantly
percolated through to their publics via the media, if they are
to maintain their position in the jungle of the commercial ‘food
Whatever your size, Wordengineers.com
provides cost-effective business solutions. We build publicity
through consumer press, trade titles and broadcast media. And
we also create advertising copy, mail shots and marketing letters
to effectively disseminate your message. We are a nationwide network
of skilled journalists and editors with a proven track record
Where appropriate we will work with marketing managers to create
editorial ‘hits’ around specific marcoms campaigns.
- Contact us now without obligation to discuss your business needs.