 Yes
they do.
Using newseletters for business development
Newsletters, in both hard copy and electronic (e-newsletters)
formats can be a highly cost-effective and efficient communications
channel.
They create a fresh stage on which a company’s
plans, successes and aspirations can be played out to a wide and
captive audience.
Journalists at wordengineers.com
have decades of combined experience crafting and copywriting newsletters
for clients and companies of all sizes from SMEs to Blue Chip
corporates.
It’s about creating awareness.
A well-written and designed newsletter ensures
you maintain regular contact with your customers – and over
50% of customer newsletter readers say they are more likely to
buy products they have seen featured or advertised in newsletters.
(Vibrant internal newsletters can also be an important
tool in motivating staff and keeping them up to date with company
strategy)
CASE STUDY: NEW RECRUIT – A New Newsletter For the ‘FORTIES
PEOPLE’
Recruitment Agency Group
Forties People MD Spencer Jacobs is an award-winning age diversity
campaigner running agency branches in London and Watford.
He called wordengineers.com
to help him deliver his ‘Employ Mature Staff’ message
to corporate clients across London and Hertfordshire.
Part of the solution was the introduction of NEW RECRUIT - an
online AND hard copy newsletter emailed and mailed to hundreds
of clients and potential clients.
The content formula provided not only latest information about
the agency’s services and future plans but also a platform
for Spencer Jacobs to evangelise his views on age discrimination
in the UK workplace.
The launch has been a great success.
Said Jacobs: “We needed a fresh approach to reaching out
to our clients. New Recruit is the answer. The newsletter has
created an exciting new dimension and offers real added value
to our service. It has provided the group with increased credibility
in our marketplace. Client feedback has been excellent.”
Could a newsletter do the same for you?
Using newsletters for business
development: Contact us now to find out more about our newsletter
copywriting services.
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