got TWO seconds (if you’re lucky) to convince a reader it’s
worth carrying on reading your mailshot.
The first few words are vital. They MUST make
an impact quickly – or you’ve wasted your money.
A well-written direct mailshot makes sure your
product or service lands directly in the laps of people most likely
to need you.
Direct mail marketing is an important part of
the promotions mix – making sure the right people get to
know about your products at the right time.
are experts at fixing the customer’s gaze on your message.
We work from your brief. You tell us your objective and we forge
compelling copy around it.
We work with top designers who will apply graphic skills to
help make the message come to life INSTANTLY.
We can source appropriate database targets and distribute both
hard copy mailshots and emails – or ‘E-blasts’)
or simply create copy for you to dispatch using your own resources.
Why use us for your direct mail marketing campaigns?
Here’s your answer (in less than two seconds): We’ll
Help Increase Your Profits
CASE STUDY: Kodak Professional sought to launch a nationwide
seminar event programme targeting professional photographers.
The client required a compelling mailshot that would persuade
its customers to attend the workshop programme – which in
turn would give photographers the tools they needed to become
more profitable – and therefore more likely to buy more
proposed a direct mail campaign as a key element of an advertising
/ marketing campaign in the photographic trade media.
We developed the seminar programme tag: “Work Smarter”
and employed a hard-hitting header and strap line to link with
the instantly recognisable Kodak logo:
The intro copy ran: “You already work hard but the real
secret of business success is learning how to Work Smarter”
The seminar programmes were a sell-out success, driving more
photographers into the Kodak commercial environment.
Kodak Professional marketing manager Clare Bruce said: “Work
Smarter was a huge success story for us. Commercial and portrait/social
photographers were queuing up to learn how they could improve
their business efficiency – which in turn led to considerable
incremental sales for the division.
Anyone can create a corporate mailshot – but the secret
is in developing the right mailshot with good design and with
copy people really do want to read. wordengineers.com
are experts at doing just that.”
Contact us now for more information about our direct
mail marketing service. wordengineers.com
are based in Essex, UK.