news features

The perfect advertisement

If you can get your product or service mentioned in editorial copy it’s worth at least FIVE times the value of an advertisement – simply because the reader believes it to be objective and credible.

Every month at wordengineers.com we write scores of news feature stories for clients across the widest spectrum imaginable.

The secret (and the skill) is to provide editors with professionally written material that they really want to use – while still delivering the key corporate message within the copy.

We’ve secured space in national, local, trade and broadcast media for major companies like Kodak, Epson, Spicer Hallfield, Calumet, Venture Portraits PLC and smaller organisations like Warehouseexpress, Forties People recruitment agency, Seward Developments, Jacks of London, Midas Touch International and Visconde Construcao

CASE STUDY: Venture Portraits PLC

In the late Nineties marketing expert and award-winning photographer Brian Glover-Smith set out to change the face of professional portraiture forever.

He launched Venture Portraits PLC and pledged to turn it into a nationwide studio franchise business that would become as well known as Boots or Dixons.

Now with around 100 studios open he’s well on the way to achieving that ambition.
But when he started he needed to reach out to professional photographers and persuade them to get behind the new business idea.

wordengineers.com drafted news feature copy that was published extensively in key photographic trade titles – helping Glover-Smith to launch over 30 new Venture studios in the first twelve months.

Said Glover- Smith: “Getting our message out to photographers was the initial challenge. Trevor Lansdown helped us to do it – and very successfully.”