 What's
the point of them?
Professionally produced corporate magazines are
compelling and persuasive additions to the standard commercial
marketing mix.
They demonstrate financial commitment, bestow
enviable status and add ‘Look at me’ gravitas to any
corporate proposition.
Expert use of quality imagery and finely-tuned,
energetic, exciting copy showcasing the company’s products,
services and achievements, will provide a tangible, visual and
memorable link between an organisation and its publics.
CASE STUDY - Kodak Professional
Kodak Professional needed to find a way to communicate
with young photographers – the future of the professional
imaging industry.
The solution needed to be cool and funky but still
capable of selling the Kodak message about goods and services.
wordengineers.com
worked with the Kodak marketing team to develop Agitate, a new
magazine to be mailed direct to a Kodak database of young student
photographers.
We interviewed aspirational photographers working in a wide
range of photo-disciplines including fashion, advertising and
press.
We showed them what their counterparts in Europe were doing.
We helped construct meaningful competitions aimed at helping young
photographers in the early stages of their careers. We evangelised
UK photo organisations like the British Institute of Professional
Photography (BIPP), the Master Photographers Association (MPA)
and the Royal Photographic Society (RPS) encouraging membership
– and we built-in latest news about Kodak Professional products.
Said Kodak’s marketing manager Clare Bruce: “Agitate
was a leap forward in our attempts to reach out to a younger audience.
We really hit the mark with superb imagery and excellent copy.”
Corporate Magazines
- contact us now for a no-obligation discussion of your business
needs.
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